the return of polaroid

Hey, remember this post? It wasn’t too long ago that we heard the news that Polaroid was stopping production of its iconic instant film. Well, guess what? It’s back!

image from Flickr user *Flor

image from Flickr user * f l o r

With the help of Urban Outfitters and The Impossible Project, Polaroid film will be back in production in 2010. When Polaroid stopped manufacturing instant film in 2008, The Impossible Project bought all the equipment and machinery. This year, Urban Outfitters will release 700 limited edition sets of Polaroid cameras and one pack of Polaroid film. Eventually, they’ll sell film packs too.

If you simply can’t wait until 2010 (like me), Gallery Space at Space 15 Twenty in Los Angeles is hosting a month-long group show of Polaroid photography, in conjunction with the production of the film. Or you can always check out the slew of ‘fake’ polaroid apps like this and this. Now get to shakin’ it!

* this post can also be found on the IMA blog


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Filed under art, photography

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